The idea of being able to travel anywhere on a whim with no concerns about the cost is a dream for many travelers. And on September 2, Frontier Airlines introduced something that will help those with a little flexibility step toward that dream. The airline launched early access to its 2026–2027 “GoWild! All‑You‑Can‑Fly Annual Pass” at a significantly reduced rate: $299, instead of the usual $599. For travelers ready to embrace spontaneity and last-minute travel, it could be the steal of the year. The pass will be on sale for the foreseeable future, but the $299 rate is only available until September 5, 2025.
Frontier launched the All-You-Can-Fly Pass in 2022, using it initially as a domestic-only offering to fill empty seats. But now, the pass crosses borders, including destinations in Mexico, the Caribbean, and Central America. It effectively offers unlimited base fares of $0.01 per segment, plus taxes, fees, and other add-ons. Usually, the pass is good for one year of travel, but the pass available to start using now doesn’t expire until May 2027, giving buyers access to an extra eight months of nearly free flying.
Rules and limitations of the All-You-Can-Fly Pass
Add-on perks like seat selection or carry-on luggage aren’t included. Photo: Frontier Airlines
Travelers snagging a pass will need to abide by a handful of practical limitations. Domestic flights open for booking by passholders just one day before departure, while international itineraries become available 10 days out. Occasionally, Frontier lets passholders book select flights earlier, though an “early booking fee” may apply. This means you won’t be able to make travel plans very far in advance, and may have to rethink your plans if the flight you wanted sells out. Additionally, add-ons like checked luggage, carry-ons, and seat assignments aren’t included, unless you have Elite status with the airline. It’s only good for economy seating, not Upfront Plus.
There are also dozens of blackout dates, mostly clustered around popular holidays. And if you decide to skip your flight, since it only cost $0.01, know that you could be charged a no-show penalty of up to $100, or potentially have your pass revoked. All routes are included.
Given the stipulations, the All-You-Can-Fly Pass is probably the most beneficial for location-independent workers, students on school breaks, freelancers, and anyone who can travel with limited notice.
Why is Frontier offering such a good deal?
The offer could be part of a strategy to pull customers away from struggling Spirit Airlines. Photo: Spirit Airlines
From Frontier’s perspective, the pass isn’t just about brand loyalty and building goodwill with flyers. The airline reported a $70 million deficit in the second quarter of 2025, and announced that labor, fuel, and maintenance costs spiked its operational costs to $219 million in the first half of 2025, compared to $13 million in the first half of 2024. Sales of the All-You-Can-Fly pass mean revenue from flyers upfront, and are a good way to ensure buyers choose Frontier for the next 18 months, buying add-on services each time they fly. It could also be a play to capture travelers wary about flying the country’s other main low-cost airline — Spirit Airlines — which has battled bankruptcy off and on for the last year.
Is this the only All-You-Can-Fly Pass on the market?
Alaska offers its own version of a flight pass. Photo: Alaska Airlines
Frontier isn’t the only airline with this type of offer, though they’re not common. Alaska Airlines sells a Flight Pass that includes a set number of roundtrip flights with a monthly fee, including baggage and seat fees. It covers routes in California, Nevada, Arizona, and Utah, and starts at $69 per month. In Europe, Wizz Air offers an annual All-You-Can-Fly pass at a fixed monthly fee, with a three-day booking window and multiple pricing tiers based on what extra perks you choose.
The original “All-You-Can-Fly” concept was launched by American Airlines in the 1980s. It sold a lifetime unlimited first-class pass for $250,000, plus an optional $150,000 to add a companion pass. It was designed to raise capital, but eventually cost the airline millions in lost revenue. It sold only 28 passes, but those buyers made good use of their purchases. Two buyers alone each flew the equivalent of $1 million in flights per year, eventually costing the airline millions. (American revoked both their passes in 2008).
