United Wholesale Mortgage (UWM) will begin offering rewards on mortgage payments through a new partnership with Bilt, following its $100 million investment in the loyalty platform announced in July.
Under the agreement announced on Tuesday, UWM customers will earn Bilt Points each time they make an on-time payment. The points can be redeemed for perks such as discounts and offers from more than 40,000 local merchants across the country.
For UWM, the partnership represents a new value proposition for its homeowners and brokers while also expanding its reach to Bilt’s 5 million members, who will now be able to earn points when working with UWM brokers.
“By integrating Bilt into our servicing platform, we are reimagining how a borrower views and thinks about their mortgage payments, while also creating an unmatched lead generation tool and exceptional client engagement for brokers,” Mat Ishbia, president and CEO of UWM, said in a statement.
“This will redefine industry standards, putting relationship-building at the center of mortgage servicing and elevate the wholesale channel to a new level.”
According to UWM, brokers will gain access to tools such as automated touchpoints — including move-in gifts, milestone celebrations and refinance reminders that are linked to the original broker. Ishbia added that the partnership will also give brokers access to “millions of qualified Bilt members who have been building credit and saving for homeownership.”
The phased rollout of services is set to begin in early 2026.
The collaboration is part of Bilt’s expansion into the mortgage space. The company first launched as a rewards platform and credit card that converts rent payments into points.
In July, Bilt closed a $250 million funding round led by General Catalyst and GID, with UWM contributing $100 million — bringing its valuation to $10.75 billion. At the time, Bilt announced plans to work directly with loan servicers.
The move follows UWM’s decision earlier this year to bring servicing operations in-house, ending its relationship with Mr. Cooper Group after the latter agreed to sell to Rocket Mortgage.
“Our members have been building credit and earning rewards as renters, saving those Bilt Points toward down payments, and using our platform to find and buy homes,” Ankur Jain, founder and CEO of Bilt, said in a statement.
“With UWM, we’re completing the circle — they’ll continue earning rewards with every mortgage payment. This is the full lifecycle of housing, all on one platform.”
Since launching in 2021, Bilt has reportedly reached homes in one in four U.S. apartment buildings and partnered with 70% of the top 100 property managers. It has expanded into condo homeowners associations and student housing, including partnerships with Douglas Elliman, Century Management and Blackstone’s American Campus Communities.
Bilt expects to surpass $1 billion in revenue in the first quarter 2026, process more than $100 billion in housing-related expenses by year’s end and drive more than $10 billion annually to local merchants.
