CES has long felt like a full-on auto show, but the car-centric energy seems somewhat muted at CES 2026. Sure, the Afeela electric vehicle from the Sony-Honda joint venture is returning to the show floor, but with the Trump administration yanking most EV incentives from the market, the industry isn't offering a full-court press of new vehicles in Las Vegas this year.
That includes Hyundai. While the company's Mobis subsidiary will present "more than 30 mobility convergence technologies" during CES week — including its Holographic Windshield Display — we're hearing the Korean auto giant will instead use its press conference to focus on its AI Robotics Strategy. That will apparently include showcasing its new Atlas robot, as well as the wheeled MobED robot line. We'll get into the details below, along with how to watch it today.
How to watch Hyundai's presentation at CES 2026
Hyundai's presentation takes place today, January 5 at 4PM ET, and you can livestream it on either its HyundaiUSA YouTube channel or its global YouTube channel. (We've embedded the link below.)
We'll also post relevant news from the Hyundai presser in our main CES 2026 liveblog.
What to expect from Hyundai at CES 2026
Hyundai is putting a huge focus on its AI Robotics Strategy during its presentation today — the theme is "Partnering Human Progress." That'll include its strategies for commercializing AI-enhanced robotics, keeping with the very AI-centric focus of this year's CES.
We'll also get a first-ever look at the company's new Atlas robot. In the teaser image shown in the press release, Atlas looks rather dog-like, which makes sense when you remember that Boston Dynamics was purchased by the Korean multinational back in 2020.
"This next-generation Atlas represents a tangible step toward the commercialization of AI Robotics, highlighting the Group’s commitment to building safe and adaptable robotic co-workers," the company said in the same press release.
But Atlas isn't the only robot the company has up its sleeve. There's also the MobED Droid, a wheeled 'bot that scored a CES 2026 Innovation Award as the show opened this week.
While on stage, Hyundai says it will "reveal its strategic AI Robotics learning, training and expansion plans," via its Group Value Network and Software-Defined Factory approach. That includes a manufacturing strategy and an advanced smart factory.
We originally thought Hyundai would showcase its Holographic Windshield Display during its press conference, but a Hyundai representative notified us it won't be featured today. It will have a separate CES presence, though not a separate press conference.
Update, January 5 2026, 2:58PM ET: This story has been updated to include information on the MobED robot line, and to note that the Holographic Windshield Display likely won't be featured at the press conference.
This article originally appeared on Engadget at https://www.engadget.com/transportation/how-to-watch-the-hyundai-ces-2026-press-conference-live-190051823.html?src=rss
