Amazon (AMZN) is soon planning to launch a new service for consumers who are sick of their current internet provider, and an executive working on the upcoming project has finally revealed when and where the retail giant plans to launch it.
A few months ago, Amazon began launching low-Earth-orbit satellites into space as part of a new initiative called Project Kuiper.
According to Amazon’s website, the project’s mission is to “help close the digital divide” by providing “fast, affordable” internet to “consumers, businesses, government agencies, and other organizations operating in places without reliable connectivity.”
Through Project Kuiper, Amazon plans to introduce three different tiers of satellite internet service: one that delivers speeds of up to 100 megabits per second, another that contains a standard antenna with downlink speeds of up to 400 megabits per second, and a model that provides speeds of up to 1 gigabit per second.
Amazon has yet to announce any monthly or upfront costs for each internet plan.
Amazon reveals timeline for launch of new internet service
On Sept. 15, while speaking at a World Space Business Week event in Paris, Amazon Kuiper Government Services President Ricky Freeman said the company plans to launch over 200 low-Earth-orbit satellites by the end of the year, according to a recent report from Bloomberg.
Amazon is already set to launch 27 satellites on Sept. 25, adding to the 102 already in orbit.
He said the new satellite internet service will be available in five countries: the U.S., the UK, Canada, France, and Germany, by March 2026. Amazon plans to begin service by the end of the year in locations that have yet to be specified.
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“We are very pleased with where we are right now,” said Freeman during the event.
He said Amazon will later deploy satellites that cover more southern latitudes by 2027, and plans to offer “full global coverage, including the poles in approximately 88 to 100 countries” by 2028.
The move from Amazon rivals Starlink’s SpaceX’s satellite internet service, which has attracted over 6 million customers globally after launching in 2019. The service is available in over 125 countries across all seven continents and has high demand in rural and urban areas.
Quilty Space analysts predict Starlink will generate $11.8 billion in revenue by the end of the year, while BofA analysts expect Amazon to yield $7.1 billion in revenue from its satellite internet service by 2032 if it gains a 30% share of the consumer market.
“We see a compelling opportunity, and potentially strong long-term margins given high startup costs,” said BofA analyst Justin Post about Amazon’s Project Kuiper in a July analyst note obtained by PYMNTS.
Amazon may benefit from an alarming consumer trend
The upcoming launch of Amazon’s satellite internet service comes as many consumers are ditching traditional internet services, often provided by cable companies, to avoid paying higher prices.
According to a State of Consumer Trust Survey 2025 by Reviews.org, Americans faced an average internet price increase of $20.78 per month in 2024.
Also, 43% of Americans said in the survey that their internet bills increased the most last year compared to other home services. This has pushed 75% of Americans to either cancel, downgrade, or consider switching internet providers.
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Many consumers are switching to satellite internet services and fixed wireless internet, which is cheaper than traditional internet services. Phone carriers such as Verizon, AT&T, and T-Mobile all offer fixed wireless internet, also known as 5G home internet.
“Although 5G home internet technically isn’t faster than cable or fiber internet, it offers a lot of value,” said Peter Holslin, managing editor at Reviews.org, in the survey. “5G internet packages are typically sold at fixed rates, with no extra fees for installation or equipment, and you often get other perks too like unlimited data and bundle discounts when you pair it with a cell phone plan from the same provider. Setup is easier because you don’t need to run any cable or wiring through your house, and usually customers can get solid speeds to cover common needs like streaming TV, online gaming, and making video calls.”
Amid this growing trend, cable companies are rapidly losing internet customers. For example, during the second quarter of 2025, Comcast lost roughly 226,000 internet customers, almost 88% higher than the number of internet customers it lost during the same quarter last year.
Spectrum also lost about 117,000 internet customers during the quarter, roughly 6% more than it lost during the same time period in 2024.
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